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The China (Guangzhou) International Health Industry Expo (IHE China) logo GZ Health Expo(IHE China)

The 34th China (Guangzhou) International Health Industry Expo 2026

4-6 June 2026

China Import and Export Fair Complex

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Post Show Report — The 32nd China (Guangzhou) International Health Industry Expo 2024

The 32nd Guangzhou International Health Industry Expo was successfully concluded on June 16, 2024


Exhibitors are enthusiastic about participating in the exhibition, and the future can be expected

  • Exhibition Scale
    30,000m2
  • Exhibitors
    832
  • Professional buyers
    52,836

The 32nd China(Guangzhou) International Health Industry Expo was successfully concluded on 14-16 June 2024 at the China Import and Export Fair Complex. The success of this exhibition heralds the vigorous development of the International and domestic health industry, and also shows everyone's firm confidence in the future of the health industry. The exhibition lasted for 3 days. Focusing on the theme of “Health China, Better World”, many industry leaders and cutting-edge brands had a smart collision with more experienced and mature industry professionals on the spot, which not only showed vigorous industry opportunities, It also points out the wind direction for future industry trends. The successful holding of this exhibition is inseparable from the love and support of all guests, Chinese and international exhibitors, partners and audience friends. It is because of everyone's responsibility and persistence that we once again jointly create an annual health industry chain event.

Exhibitors

  • Healthy Food & Nutritional Supplements22%
  • Probiotics & Intestinal Health19%
  • Traditional Chinese Medicine & Tonic15%
  • Medical Equipment & Health Care Products12%
  • High-end Water & Hydrogen Health11%
  • Smart Elderly Care & Health Management8%
  • Maternal and Child Health6%
  • Cross border Healthcare & Medical Travel4%
  • Package & Production Equipment3%

Exhibiting Goals

  • Find new dealers/partners/resellers84.3%
  • Promote new clients existing products and expand85.5%
  • Meet existing clients and strengthen relationships65.4%
  • Get target client data62.2%
  • Introducing new products/brands/services32.1%
  • Show company image28.9%
  • Promote brands and increase recognition by clients27.7%
  • Get latest market trends and clients` feedbacks18.6%
*The percentage is based on the number of people who answered this question. Due to the multiple choices of some exhibitors, the total percentage is greater than 100%

Exhibitor brands

Featured Sectors

Healthy Food Nutritional Supplements High-end Water & Hydrogen Health
Maternal and Child Health Probiotics/Intestinal Health Beauty and Health Care Products
Smart Elderly Care Medical Equipment Package & Production Equipment
Traditional Chinese Medicine & Tonic Cross border Healthcare Medical Travel

Exhibitor Testimonials

Survey for Exhibitors

  • Overall satisfaction with the exhibition90%
  • Overall Organizational Satisfaction of the Exhibition87%
  • Exhibition publicity and industry influence85%
  • Professional audience quality80%
  • The number of visitors and the on-site transaction rate76%
  • Exhibiting target achieved82%
  • Willingness to participate in IHE China 2024 again68%

Visitors by Regions

  • Southwest China67%
  • East China8%
  • North China6%
  • Central China6%
  • Southwest China5%
  • Northeast China2%
  • Northwest China1%
  • Hong Kong, Macao and Taiwan3%
  • Overseas2%

Visitors Source

  • Organizer’s Invitation54.5%
  • Exhibitor’s Invitation33.3%
  • WeChat/New Media/Short video32.1%
  • Invited and Organized by Industry Associations15.9%
  • Recommended by Industry/Colleague/Friend15.4%
  • Website/Email/SMS10.2%
  • Others5.6%

Visiting Categories

  • Distributors/Agents21.6%
  • TCM Clinic/ Chinese Medical Hospital / Health and Beauty Salon15.4%
  • Health Product Direct-sale Store11.1%
  • Confinement Center/ Maternal and Child Store/Maternity Hospital9.8%
  • Rehabilitation Centre/Retirement Center8.3%
  • National Chain Pharmacies7.8%
  • Supermarket/Retail Stores5.2%
  • Imports and Exports/International trade4.5%
  • Manufacturers4%
  • Community Group Buy/New Retail3.8%
  • Traditional/Cross Border E-commerce3.4%
  • Government/Association/Consulates/Organizations2.7%
  • New Media/Internet2.1%
  • Hotel/Catering0.4%

Visiting Objectives

  • Purchase46.23%
  • Looking for distributors and business partners25.82%
  • To know the market needs and innovative technology15.64%
  • Stay connect with supplier and dealers12.55%
  • Attend forum and conference6.12%
  • Evaluate the possibility of exhibiting3.79%
  • Others2.14%

VIP Buyers

VIP Group Buyers

  • Guangdong Health Culture Association
  • Guangdong Health Care Association
  • Guangdong Provincial Health Association
  • The Returned Talents Working Commission of Guangdong Teochow
  • Overseas Friendship Union
  • Guangdong Manufacturers Association Health Industry Branch
  • Guangdong Folk Traditional Chinese Medicine Research Association
  • Guangdong Chain Operations Association
  • Global Union
  • Shenzhen Institute of Chronic Disease Prevention and Control
  • IYENGAR YOGASHALA
  • Foshan Shunde Medical and Health Industry Association
  • Foshan Association of Industrial Parks
  • Qingyuan Women Entrepreneurs Association
  • Zhuhai Health Association
  • Jieyang Health Industry Association
  • Shenzhen Pharmaceutical Business Association
  • Zhuhai Health-Protection Food Association
  • Importfood.Net
  • Hong Kong International Chinese Chamber of Commerce

Buyer Testimonials

Conferences and Special Events

Based on the concept of "Promoting Exhibition Through Conferences, Promoting Conferences Through Exhibition", the 32nd Guangzhou International Health Exhibition presented multiple professional activities with different content dimensions on site. At the forum, senior experts, university scholars, corporate executives, professional buyers, research institutions, and industry associations shared cutting-edge information and unique insights from top elites in the field of health, focusing on hot topics such as showcasing achievements, product innovation, academic exchanges, new quality productivity, hot tracks, policy interpretation, and brand promotion. Together, they explored innovative paths for high-quality development of the health industry, showcased the latest achievements of empowering the health industry with new quality productivity, and promoted in-depth integration and communication between industry chains. The presentations and sharing of forum experts and guests have inspired new inspiration and triggered new opportunities for professionals in the big health industry. They have also opened up new perspectives for the future big health ecosystem and expanded new paths for industry cooperation.

1.Opening and Award Ceremony

The Opening and Awards Ceremony brought together leaders from various provinces and cities, consuls of various countries’ consulate in Guangzhou, senior experts and scholars, dozens of domestic and foreign industry associations, research institutions, universities, and health institutions, connecting hundreds of top global celebrities, industry media, to gather talents and empower the health industry, promoting the vigorous development of China's health industry. At the opening ceremony, the organizer specially announced the awards, such as the Gold Award for High Quality Products and the Top Ten Brands.

2.Greater Bay Area Intellectual Health·Future Medicine Forum 2024

With the continuous improvement of national health awareness, the big health industry has become a new engine for global economic development. The forum deeply analyzes the booming development trend of the big health industry, comprehensively interprets how the big health industry can ride the wind and waves in the new era from multiple dimensions such as policy environment, market demand, and technological innovation, and provides direction and opportunities for investors and entrepreneurs. At the same time, the Future Medical Industry Forum also led the attendees to appreciate the magical charm of digital traditional Chinese medicine, gain insight into the thriving vitality of the big health industry, and reveal the green innovation of the big health industry park in sustainable development.

3.The 3rd International Food Health-preserving & Dietary Therapy Seminar-Health Industry Empowerment Summit

In the current era of big health, people have moved towards an "active health" lifestyle, and the awareness of early health preservation is gradually strengthening. In order to deeply explore and share the latest development trends, industry dynamics, and future development directions of the health industry. This conference is rich in content, with industry experts gathering together to promote the high-quality development of the food and dietary therapy industry, injecting new vitality into the health of the whole nation.

4.China Health Retail Conference 2024

The theme of this year's CHR conference is "Healthy Blue Ocean New Energy with Love: Joining Forces to Build a Healthy Community". Centered around the current trend, national level health industry policy trends and directions, the transformation and application of national traditional Chinese medicine industry special research results (AI artificial intelligence technology application), the empowerment of national sub-health industry regulation platforms, community health management new material circles (Ankang community), and strategies and methods to break through traditional industry barriers (innovative application of medicine and food homology, integration of coffee culture), etc. At the same time, it emphasizes that only love is the reason and powerful driving force for us to persist. Through Innovative mode mechanisms and organizational process changes lead the health industry towards a more intelligent and sustainable direction.

5.The 5th Traditional Chinese Medicine External Treatment Seminar

To thoroughly implement the major decisions and deployments of the Party Central Committee and the State Council on the construction of the Guangdong Hong Kong Macao Greater Bay Area, create a highland of traditional Chinese medicine in the Guangdong Hong Kong Macao Greater Bay Area, and promote multi-level and multidisciplinary exchanges among folk traditional Chinese medicine workers. Explore and protect the unique diagnostic and treatment techniques of folk traditional Chinese medicine, promote various distinctive and effective traditional Chinese medicine techniques, fully leverage the positive role of folk traditional Chinese medicine, expand and improve the traditional Chinese medicine service system, meet the needs of the masses for traditional Chinese medicine services, gather the strength of folk traditional Chinese medicine experts, establish academic and cultural confidence, and promote the inheritance and innovative development of folk traditional Chinese medicine. The 5th Academic Conference on Traditional Chinese Medicine External Treatment, the Traditional Chinese Medicine Resource Matchmaking Conference, and the Provincial Association of Traditional Chinese Medicine General Assembly, hosted by the Guangdong Folk Traditional Chinese Medicine Research Association, will be held on June 15-16, 2024 with the exhibition.

6.Chan Mama Content E-commerce Growth Conference 2024

The Conference is jointly organized by Chan Mama and Yifan Exhibition, supported by the Guangdong Live-streaming E-commerce Association. With the theme of "Marketing Growth, Revitalization and Inspiration" and the guidance of "Exploring New Growth in the Health Track", it focuses on the development trend of the health industry, detailed explanations of brand e-commerce growth strategies, sharing of experience in annual sales of over 1 billion e-commerce, and other hot topics and practical knowledge.

7.The First Pregnancy, Infants and Children Organic Food Health and Safety Innovation and Development Summit 2024

This forum is jointly organized by the Guangdong Organic Agriculture Association and the Guangdong Maternity, Baby and Children's Products and Services Association, with a focus on organic ingredients and food health. It is guided by the special group of pregnant, baby and children, and has the theme of "paying attention to the health and safety of pregnant, baby and children's food". Experts and enterprises from the government, universities and various industries have exchanged and discussed ideas. This forum has brought many new perspectives, ideas, and opportunities that are conducive to the development of the organic product industry to many companies that produce and sell organic products. It has given us a clearer understanding of the path of empowering the development of the entire industry chain for pregnant women, infants, and children, and has also given many participants and practitioners in the organic industry more confidence in the future.

8.New Economy, New Consumption, New Configuration-The First Capital Empowerment Summit for the Health Industry 2024

The Summit is jointly organized by CAC Zhongzhi Listed Incubation Institution, and Yifan Exhibition. The attending guests will focus on sharing professional opinions and unique insights on hot topics such as the development trend of the health economy, the current situation of industry investment and financing, industry data analysis, representative cases of investment and financing, and enterprise investment and financing strategies.

300+ Professional Media

Media Coverage

IHE China continues to innovate the content and form of communication. By radiating more than 100 industry media around the world, intensive campaign and high-frequency reports throughout the year, IHE China's latest highlights and latest trends are timely pushed, and multiple measures are taken to strengthen the international voice and comprehensively disseminate IHE China's super strength continues to expand the global influence of the exhibition.


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